About this episode

Justin Pearse discusses thirty years of digital advertising, attention metrics, and the resilience of the advertising industry.

Justin Pearse, editor of New Digital Age and co-founder of BlueStrike Group, joins Pesach Lattin on the ADOTAT Show for a conversation spanning thirty years of digital advertising history, the rise and fall of attention metrics, the future of trade media, the BlueStrike model of owning both a PR agency and a trade publication simultaneously, and why the advertising industry has survived every near death experience thrown at it and will probably survive the next one too. Justin started as a journalist covering the dot com boom, watched programmatic advertising get built from scratch, covered every major wave of digital media from search to social to CTV to retail media, and co-founded BlueStrike Group and New Digital Age to cover the industry differently than anyone had before. He brings a thirty year perspective that very few people in advertising actually have and even fewer are willing to share this honestly. In this episode we cover: Why the advertising industry keeps surviving everything that should kill it The AI panic in advertising: why it already peaked and what that tells us about how the industry processes fear The resilience paradox: is the industry genuinely resilient…

Topics covered

• digital advertising history
• attention metrics
• trade media
• advertising industry resilience
• programmatic advertising
• outcomes measurement
• retail media

Keywords

• advertising
• attention metrics
• digital media
• programmatic advertising
• trade media
• outcomes measurement
• retail media

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