He Thinks Your CTV CPMs Are Too Low (And He Has Receipts) | Jordan Greene | ADOTAT Show Adtech
About this episode
Jordan Greene discusses the undervaluation of CTV CPMs and shares insights from his extensive experience in digital advertising.
He Thinks Your CTV CPMs Are Too Low (And He Has Receipts) | Jordan Greene | ADOTAT Show Jordan Greene has spent 25 years collecting unpopular opinions about digital advertising and occasionally being proven right about all of them. As co-founder and Chief Media Officer of Alpha Precision Media -- the only NMSDC-certified minority-owned Amazon ecosystem partner in the country -- he has watched mobile advertising grow from carrier-based WAP pages into a $200 billion industry, and he is now making the same bet on connected television that most of the industry is still too nervous to make out loud. His position: CTV CPMs are too low. Not all of them. But enough of them that the entire upfront conversation is happening around the wrong number. He will explain exactly why, with the kind of specificity that makes media buyers deeply uncomfortable. We also get into: 🎮 The Twitch experiment that may have been the most expensive production ever put on the platform, what it proved about branded content, and why the chat told them everything they needed to know before the campaign data did 🏀 Undeniable -- the women's basketball show produced by Cynthia Cooper, Asia Wilson, and Cameron…
Topics covered
- CTV advertising
- digital advertising
- media buying
- women's sports
- demographic targeting
- streaming wars
Keywords
- CTV CPMs
- digital advertising
- Alpha Precision Media
- women's sports
- demographic targeting
- streaming wars
- Twitch experiment
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