Your AI Is Just Stupid Faster | Matt Spiegel TransUnion | ADOTAT Show Season 8
About this episode
Matt Spiegel discusses the shortcomings of AI in digital advertising and the industry's data challenges.
Everyone in ad tech slapped AI-powered on their homepage and called it a product update. Matt Spiegel calls it what it is. Matt Spiegel — founder, Omnicom exec, programmatic pioneer, and EVP of True Audience Growth and Strategy at TransUnion — sits down with Pesach Lattin to deliver the most uncomfortable truth in digital advertising right now: AI doesn't solve broken data problems. It amplifies them. In this episode we cover: The real reason cookie deprecation was never the crisis everyone claimed How the industry went from mass media to programmatic to identity — and what comes next Why marketers with 16 martech solutions have a junk drawer, not a strategy The "easy button" evolution: TV, ad networks, walled gardens — same mistake, different decade Why 62% of marketers are confidently measuring the wrong things How gen AI will eventually make precision marketing easier — but only if you fix the foundation first Matt Spiegel has been riding every wave in digital advertising since the late 90s, from founding Resolution Media at 25 to running identity strategy at TransUnion. He's not here to sell you anything. He's here to tell you what's actually broken. Season 8. Episode 1…
Topics covered
- AI in advertising
- data problems
- programmatic advertising
- marketing strategy
- cookie deprecation
- measurement issues
Keywords
- AI
- digital advertising
- programmatic
- data strategy
- measurement
- martech
- identity resolution
Sponsors
Troutman Amin LLP, Incremental.com
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