Proving the Advantage that Marketing Creates
About this episode
The episode discusses the advantages marketing creates through insights from PwC's Ian Kahn and Samrat Sharma.
Proving the Advantage that Marketing Creates In this Marketing Over Coffee: Talking with PWC's Ian Kahn and Samrat Sharma at Salesforce Connections! Direct Link to File Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence Platform Leader, PwC) at Connections Samrat has over 20 years as a strategist - now working at the intersection of growth, strategy and brand Ian launched and grew the firm's Salesforce Consulting arm, and now oversees the customer and commercial excellence portfolios Starting with the customer journey and then following growth opportunities Gone are the days of the giant slide decks without feet on the ground to make it work Agentforce as orchestration layer is what can create opportunities for clients Customer 360 to leverage proprientary data and unlock competitive advantage More than 100 years of accounting rigor is something that can address the current crisis of trust Adoption does not equal business results 8:29 - 9:59 Incubeta : the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner…
People in this episode
Hosts: John Wall, Christopher Penn
Guests: Ian Kahn, Samrat Sharma
Topics covered
- marketing strategy
- customer journey
- growth opportunities
- data utilization
- trust in marketing
Mentioned in this episode
Organizations: PwC, Salesforce, Incubeta, Association of National Advertisers
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