About this episode

Amber Armstrong discusses the role of the CMO and innovations at Salesforce during the Connections 2026 event.

In this Marketing Over Coffee: The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more! Direct Link to File Starting out by hanging with the cool Aunt who works at Apple IBM to LivePerson to Salesforce The Classic IBM training ground, then off to launch Curiously Human at LivePerson Reinventing everything with AI and going beyond the UI for Agentforce Sales, Agentforce Service, Agentforce Marketing, Commerce, Revenue Management, IT Service, Contact Center 7:39 - 9:30 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro The wide range of data quality that customers show up with, and cleaning up the mess with Data Cloud 360 Why the CMO needs to get more involved with the customer's service experience now Using the new Trailhead to train the team Slackbot changes the daily workflow Letting Slackbot give you feedback and suggestions 17:51 - 19:26 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams…

People in this episode

Hosts: John Wall, Christopher Penn

Guest: Amber Armstrong

Topics covered

• Agentforce Applications
• Data Quality
• Customer Experience
• AI in Marketing
• Marketing Technology
• Salesforce Innovations

Sponsors

Framer, Quo

Mentioned in this episode

Organizations: Salesforce, Apple, IBM, LivePerson, Data Cloud 360, Slackbot, Marketing Guilds

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