UChicago Medicine CMO Andrew Chang at Salesforce Connections!
About this episode
Andrew Chang discusses innovative healthcare marketing strategies and the integration of data and AI at Salesforce Connections.
UChicago Medicine CMO Andrew Chang at Salesforce Connections! In this Marketing Over Coffee: Changing how healthcare is delivered, going all int on Data 360, AI, and more!! Direct Link to File Starting out on the medical path toward doctor The bubble popping Neilson Netratings Database marketing led to running the frequent flyer program Over to UPS His 6th Salesforce implementation The culmination of one side analytical and the other artistic 6:14 - 8:06 Incubeta : the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Report: Get The Marketer's Confidence Paradox How to get healtcare marketing caught up with what's happening in other industries Going all in with Marketing Cloud, Data Cloud, Data 360, Service Cloud, Agent Force, Health Cloud Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo…
People in this episode
Hosts: John Wall, Christopher Penn
Guest: Andrew Chang
Topics covered
- healthcare marketing
- data analytics
- AI in marketing
- Salesforce implementation
- marketing strategies
- digital transformation
Sponsors
Quo
Mentioned in this episode
Organizations: UChicago Medicine, Salesforce, Incubeta, Google
Products: Marketing Cloud, Data Cloud, Data 360, Service Cloud, Agent Force, Health Cloud
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