Apprentices, curriculum and Ai with Maria Tomkinson, Digital Trainer, Cheshire College South & Wes...
About this episode
Maria Tomkinson discusses the evolution of marketing apprenticeships and the role of AI in customer analysis.
Maria spoke to James on the podcast about supporting marketing apprentices, and giving those students the knowledge, skills and behaviours to support a business's marketing projects. She spoke about the changes with marketing apprenticeships and how tech and platforms are improving and changing at an exponential pace. And how AI is important, but not for what you may think! Customer analysis is one that Maria spoke about using Ai for - and how it is the perfect tool for making those analysis sessions much quicker. Listen to how those students, armed with that knowledge, can grow and mold with a business - which is a fantastic opportunity for both parties! Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Old Trafford, Manchester, June 2026
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