Dipping, bridging gaps and segmentation, with Mathias Kayser, Marketing Strategist, ADF Milking
About this episode
Mathias Kayser discusses the evolving marketing strategies for dairy farms and the integration of AI in his approach.
Mathias spoke to Alix on the podcast in Brighton about the niche market of dairy farms. They discussed the channels available for farming, how the audience has changed from once very localised to now very varied - and creating content for these different channels. He also spoke about how he wants to introduce Ai into his marketing toolbelt. And how the German market chooses stories over static imagery! Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Brighton, June 2026
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