Safari, Vineyards and The Office, with Morella , Marketing Manager at Golf Escapes
About this episode
Alix interviews Morella about the evolving trends in golf travel and effective marketing strategies.
Alix spoke to Morella on the podcast in Brighton. They spoke about the evolving trend in golf travel! How sporting holidays have changed - how people now seek combined golf and experience packages, from wine tours to nature adventures. Morella explained about the change in focus; it used to be just golf trips, but now it is more about the destination, or an experience such as safari - but with golf included. And not just the stereotypical single males, but families and all-female groups too. She spoke about how simple marketing - such as Direct Marketing - is very effective for her target market, and how tone of voice and terminology is crucial when marketing to clients. They of course mentioned Ai! And how to improve socials. Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Brighton, June 2026
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