Flooring, decision making and customer jouneys with Mamit Agarwal, Furnishings UK, Old Trafford
About this episode
Mamit Agarwal discusses B2B marketing strategies and customer journeys with host James at Old Trafford.
Mamit spoke to James on the podcast at Old Trafford about furnishings, and the difference marketing has to be when reaching B2B customers... They discussed about the segmentation of customers, how to differentiate between the two and that marketing to those is so important. They also spoke about research emotions and funnels - listen to find out more! Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ Podcast recorded at marketingSHOWCASE Old Trafford, Manchester, June 2026
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