How CTV Became Performance Marketing’s Next Channel
About this episode
Alison Clark discusses the evolution of Connected TV into a performance marketing channel and its integration into digital strategies.
Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of being managed separately, how omnichannel media buying works across TV, display, and social as one strategy, and why brand perception now feeds AI-driven performance. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Topics covered
- Connected TV
- performance marketing
- digital strategy
- omnichannel media buying
- AI-driven performance
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