What's one thing marketers still believe about websites that won't be true three years from now?
About this episode
Anda Gansca discusses misconceptions marketers have about websites in the context of AI and personalization.
Websites are losing traffic in the AI era. Anda Gansca, Co-Founder and CEO of Knotch, an AI-powered content intelligence company, explains what marketers still get wrong about their digital properties. She breaks down why personalization can backfire and tip into the creepy factor, how trust outperforms tailored messaging when audience equity already exists, and why AI-driven personalization trained on mediocre human data still falls short. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Topics covered
- websites
- AI
- personalization
- digital marketing
- trust
- content intelligence
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