Which live sport is still the most valuable advertising property in America?
About this episode
Alison Clark discusses the merging of video strategy into digital strategy and the importance of brand in an AI-first world.
Connected TV is becoming a performance marketing channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video strategy is merging into digital strategy instead of standing apart. Learn how omnichannel buying across television, display, and social works as one campaign, and why brand matters as much as tracking in an AI-first world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Topics covered
- Connected TV
- performance marketing
- video strategy
- digital strategy
- omnichannel buying
- AI-first world
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