One AI capability marketers are consistently overestimating today
About this episode
Isaac Ferreira discusses the misconceptions marketers have about AI's understanding of business context and the importance of proper training.
Marketers assume AI understands business context automatically. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains why that assumption fails without proper training. He breaks down giving off-the-shelf AI tools business-specific context, setting operational constraints, and building governance frameworks before deploying them at scale. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Topics covered
- AI in marketing
- business context
- operational constraints
- governance frameworks
- AI tools
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