One piece of marketing technology you think most teams could stop paying for tomorrow
About this episode
Katrina Wong discusses how AI is replacing certain MarTech tools and the impact on marketing teams.
Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech software. Her team canceled a competitive intelligence subscription after building roughly 85 AI agents to gather and organize the same data. The output now feeds one-pagers and an interactive Gemini gem, giving sales real-time answers without waiting on a team or logging into a clunky dashboard. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Topics covered
- marketing technology
- AI in marketing
- competitive intelligence
- business growth
- MarTech software
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