The one one marketing workflow to build from scratch using AI
About this episode
Isaac Ferreira discusses how to rebuild marketing workflows using AI for better campaign management and personalization.
Campaign management still relies on manual, segment-based work. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to rebuild it with AI from scratch. He covers automating project scheduling and resource calendars, tracking completion across platforms, and moving from segment-based campaigns to true one-to-one personalization at scale. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Topics covered
- AI in marketing
- campaign management
- automation
- personalization
- growth systems
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