One metric acquirers scrutinize that most marketers completely overlook
About this episode
Katrina Wong discusses the impact of rising AI costs on marketing and shares insights on managing these expenses.
Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend directly into cost of goods sold. She breaks down the buy-versus-build decision for AI agents, explains why New Relic won't automate end-to-end campaigns yet, and shares how her team is orchestrating agents across marketing handoffs to control costs. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Topics covered
- AI costs
- marketing strategy
- cost control
- automation
- marketing technology
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