Live from MeasureCamp New York!
About this episode
The episode explores the intricacies of Marketing Mix Modeling with industry experts, discussing its adoption, tools, and future trends.
Is MMM the right solution for your company? With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the world of Marketing Mix Modeling (MMM). What does the adoption of MMM look like? What's the role of open-source tools like Meta's Robyn and Google's Meridian? When is MMM the NOT the right solution? What do MMM critics get wrong? And what's in store over the next few years for MMM? ▶️ Watch on YouTube 00:00 Introduction and Opening Remarks 00:34 Introduction to Marketing Mix Modeling 00:55 Current Trends and Sponsors in Marketing Mix Modeling 01:36 Choosing the Right Marketing Mix Modeling Approach 02:55 Consultant vs. In-House vs. Open Source 04:17 Challenges and Success Stories in Marketing Mix Modeling 08:31 Adoption and Education in Marketing Mix Modeling 23:20 Future of Marketing Mix Modeling 30:18 Audience Q&A 37:10 Conclusion and Closing Remarks
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