Plot your next move: From web dev to CRO to SaaS founder, with Sani Manić

Plot your next move: From web dev to CRO to SaaS founder, with Sani Manić

From Measure Up by Jim Gianoglio, Simon Poulton

May 14, 2025 · 51 min · Season 2 · Episode 34

About this episode

Sani Manić shares his journey from web development to becoming a SaaS founder, discussing career transitions and the impact of AI.

Are you wondering what to do next in your career? Is AI going to leave you living in a van, down by the river? What paths have others taken through this crazy measurement industry we're in?Let's learn from a sample of 1: Sani Manić - who has gone from web dev to CRO to co-founder of a SaaS company. Find out how he transitioned across various web development and CRO roles and how decided what to do next. ▶️ Watch on YouTube Links from the show: Sani Manić on LinkedIn Podpacer Cohesio Book - Can't Hurt Me (David Goggins) The School of Greatness podcast (ep. with Leila Hormozi) Show Notes: 00:00 Introduction and Friendly Banter01:33 Career Backgrounds and Education01:57 Career Progression and AI Impact02:58 Guest Introduction and Career Journey06:08 WordPress Beginnings11:57 Transition to Marketing and SEO13:21 Bridging the Gap Between Teams19:36 Challenges in CRO and Statistics23:16 AI and Best Practices in Website Optimization23:59 The Future of Hyper-Personalized Experiences26:38 The Problem with Historical Data in CRO28:11 Universal Experiences vs. Individual Optimization31:53 The Journey to Becoming a Founder34:15 Building Tools to Solve Real Problems38:04 Advice for Aspiring…

People in this episode

Hosts: Jim Gianoglio, Simon Poulton

Guest: Sani Manić

Topics covered

  • career transition
  • CRO
  • SaaS
  • web development
  • AI impact
  • entrepreneurship

Keywords

  • career progression
  • CRO
  • SaaS founder
  • web development
  • AI
  • entrepreneurship
  • marketing
  • SEO

Mentioned in this episode

Organizations: Cohesio, The School of Greatness

Products: Can't Hurt Me

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