About this episode

This episode discusses best practices in agency pitches, emphasizing transparency and communication for successful client-agency relationships.

In this episode of #MediaSnack, we explore the newly released principles for best practices in agency pitches, crafted in collaboration between the ANA and the 4As. Joining them are Greg Wright and Matt Kasindorf, who provide insights into the importance of transparency, fair timelines, and chemistry in fostering successful client-agency relationships. The discussion highlights the need for clear communication and mutual respect to ensure effective pitch processes and long-term partnerships. Tune in to discover how these guidelines can transform your approach to media procurement and marketing. **What You'll Learn:** - The significance of transparency and open communication in agency pitches - How to streamline the RFI process for more efficient selection - The role of chemistry and cultural alignment in successful partnerships - Best practices for pitch compensation and fair agreements https://www.aaaa.org/blog/ana-and-4as-10-principles-of-pitching/ https://www.ana.net/miccontent/show/id/pulse-2026-05-ana-and-4as-positive-pitch-principles Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by…

People in this episode

Host: ID Comms

Guests: Greg Wright, Matt Kasindorf

Topics covered

• agency pitches
• transparency
• client-agency relationships
• communication
• media procurement
• marketing best practices

Keywords

• agency pitches
• transparency
• RFI process
• chemistry
• cultural alignment
• pitch compensation
• marketing

Mentioned in this episode

Organizations: ANA, 4As

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• Ranking The 10 Reasons Pitches Go Wrong · May 29, 2026 · 22 min
• HOLY GRAILS!? Did We Just Solve Agency Pricing & Cross-Media Measurement? · May 15, 2026 · 27 min

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