About this episode
Tom Denford and pitch expert Yasmena discuss the ANA and 4A's pitch principles and their impact on agency partnerships.
In this episode of #MediaSnack, Tom Denford and pitch expert Yasmena, evaluate the ANA and 4A's new pitch principles, providing a tier ranking of each based on their relevance and impact. The discussion highlights the importance of mutual commitment, streamlined timelines, and the nuances of speculative work and compensation. Discover how these principles can transform your pitch process and lead to successful agency partnerships. **What You'll Learn:** - The significance of chemistry and transparency in agency pitches - How to prioritize and rank the ANA and 4A's pitch principles - Best practices for managing pitch timelines and stakeholder involvement - Insights on compensating for pitch labor and maintaining fair agreements Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com
People in this episode
Host: Tom Denford
Guest: Yasmena
Topics covered
- pitch principles
- agency partnerships
- compensation
- timelines
- transparency
- chemistry
Keywords
- pitches
- agency
- principles
- commitment
- speculative work
- compensation
- stakeholder involvement
Mentioned in this episode
Organizations: ANA, 4A's
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