HOLY GRAILS!? Did We Just Solve Agency Pricing & Cross-Media Measurement?

About this episode

The episode discusses outcome-based pricing in media marketing and introduces Akila as a cross-media measurement solution.

In this episode of #MediaSnack, Tom Denford and David Indo dive into the complexities of outcome-based pricing in the media marketing industry. They explore the benefits and challenges associated with this remuneration model, offering insights into how it can impact advertiser-agency relationships and media investment transparency. The duo also introduces Akila, a promising cross-media measurement solution, and discusses its potential to revolutionize how advertisers manage their campaigns. To wrap up, they share their thoughts on recent industry developments, including Dentsu's retention of the global Heineken account. **What You'll Learn:** - The pros and cons of outcome-based pricing models. - How Akila aims to transform cross-media measurement for advertisers. - The latest industry trends and their implications for media strategies. - Insights into Dentsu's recent successes and challenges. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since…

People in this episode

Hosts: Tom Denford, David Indo

Topics covered

• outcome-based pricing
• agency relationships
• cross-media measurement
• media investment transparency
• industry trends

Keywords

• agency pricing
• media marketing
• advertiser-agency relationships
• media strategies
• cross-media measurement

Mentioned in this episode

Organizations: Dentsu, Heineken

Products: Akila

More episodes of #MediaSnack

• #MediaSnack WINNERS: Bill Tucker - CEO at Aquila LLC · June 11, 2026 · 22 min
• 10 Years of Media Transparency – Did Anything Change? · June 8, 2026 · 31 min
• Ranking The 10 Reasons Pitches Go Wrong · May 29, 2026 · 22 min
• 10 Things Every Pitch Gets Wrong! · May 22, 2026 · 40 min
• 3 Priorities for Marketing Procurement · May 8, 2026 · 31 min
• A BIG year for Marketing Procurement + special guest Bill Duggan, ANA · April 24, 2026 · 31 min