Why AI Fails Without Humans – Forrester’s Rusty Warner on the Future of CX
About this episode
The episode discusses the importance of human elements in successful AI transformations with Rusty Warner from Forrester.
When companies talk about AI, the conversation often revolves around efficiency, automation and speed. But before AI can be scaled in a meaningful way, it needs something technology alone cannot provide: clear goals, sustainable structures and a shared understanding of the value it is meant to create for customers, employees and the business. In this episode of Meikes Raumzeit, recorded live at the Forrester CX Summit EMEA 2026 in Amsterdam, Meike Tarabori speaks with Rusty Warner, Vice President and Principal Analyst at Forrester . Together, they explore why successful AI transformations do not start with technology, but with people, processes and strategy. The conversation focuses on the Human Foundation of the AI-Powered Enterprise, on Customer Experience, Brand Experience and Employee Experience – and on why AI does not fix broken processes, but often only makes them faster. A conversation about customer centricity, Total Experience, responsibility, data, marketing beyond old campaign logic, and how companies can use AI to create real value – for customers, employees and the business. *************************************** Wenn Unternehmen über KI sprechen, geht es oft um…
More episodes of Meikes Raumzeit
- Vom Kampagnenmodus zur Marktwirkung - mit Kerstin Löffler von Testo Saveris
- Agentic AI: Vom Piloten zur Wertschöpfung - mit Jean Marc Pfammatter, VP Sales bei Oracle Schweiz
- KI, Führung und Verantwortung - mit Dietrich Lindner, CFO bei Broadpin DACH
- Führen unter Druck – mit Morten Hannesbo, ehemaliger CEO der AMAG Group
- KI, Kundendaten und Kontrolle – novomind-CEO Stefan Grieben über digitale Souveränität
- On the Way to Invisible IT Support – with Siemens’ Jayant Deulgaonkar
Explore listener stats, chart rankings, contacts and more on the Meikes Raumzeit podcast page.