#88 - Using Data to Tell Your Story

#88 - Using Data to Tell Your Story

From Ministry At Scale by Chad Williams - Five Q

May 14, 2025 · 39 min · Season 4 · Episode 88

About this episode

Daniel Jenkins and Kristin Sukraw discuss how ministry leaders can use data to enhance storytelling and drive engagement.

Featuring Daniel Jenkins, President, and Kristin Sukraw, Chief Storytelling Officer at StoryFind Films Recorded live at the Digital Ministry Conference 2025. In this engaging session from the 2025 Digital Ministry Conference, Daniel and Kristin explore the intersection of storytelling and data, offering powerful insights into how ministry leaders can use data to amplify the impact of their stories. Drawing from real-world experiences, including a heartwarming story of a young girl receiving a Braille Bible, they show how intertwining compelling data with storytelling can drive engagement, inspire action, and bring about measurable change. Integrating data into storytelling not only strengthens the narrative, but also makes it more memorable and impactful. Daniel emphasized the importance of surprising and relevant data, which captivates the audience's attention and builds trust. By utilizing Aristotle's Rhetorical Triangle—ethos, pathos, and logos—they demonstrated how data adds credibility and logic to emotional appeals, creating a more persuasive call to action. For digital marketers in ministry, this session is packed with valuable takeaways: How to incorporate data seamlessly…

People in this episode

Host: Chad Williams

Guests: Daniel Jenkins, Kristin Sukraw

Topics covered

  • storytelling
  • data
  • ministry
  • engagement
  • digital marketing

Keywords

  • data storytelling
  • ministry leaders
  • engagement
  • Braille Bible
  • Aristotle's Rhetorical Triangle

Mentioned in this episode

Organizations: StoryFind Films

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