396 Stop Chasing Dead Leads

About this episode

Tyler discusses the reasons behind clients ghosting builders and emphasizes the importance of refining the process to improve client engagement.

Tyler breaks down why clients ghost builders and why the real issue usually isn't the lead, it's the process. He gets into clearer next steps, tighter follow-up, and how to stop leaving the door wide open for bad-fit clients to waste your time. Get our Discovery Call Script: https://modern-craftsman.kit.com/discovery Sign up for the newsletter: https://modern-craftsman.kit.com/1cc009f591 Show Notes: 00:00 Lead, Don't Chase 04:15 Ghosting Is a Process Problem 08:12 Stop Persuading Bad Fits 12:45 You're Giving Away Too Much 16:11 Define the Next Step 19:56 Close the Loops 22:31 Build a Follow-Up SOP 27:46 Ghosting Is Feedback 32:20 Close the Door Video Version: https://youtu.be/ixFKtpGdGJ8 Partners: Andersen Windows Harnish Workwear Use code H1025 and get 10% off their H-label gear The Modern Craftsman : linktr.ee/moderncraftsmanpodcast Find Our Hosts : Nick Schiffer Tyler Grace Podcast Produced By: Motif Media

People in this episode

Host: Tyler

Topics covered

• client communication
• lead management
• business process
• follow-up strategies
• client fit

Keywords

• ghosting
• leads
• follow-up
• client process
• business improvement

Sponsors

Andersen Windows, Harnish Workwear

Mentioned in this episode

Organizations: Motif Media

Products: H-label gear

More episodes of Modern Craftsman

• Why Free Estimates Hurt You · April 23, 2026 · 32 min
• 399 What We Got Wrong Starting Out · April 19, 2026 · 1h 2m
• Your Pipeline Is Costing You Money · April 9, 2026 · 32 min
• 398 How to Make Trade Shows Actually Pay Off · April 5, 2026 · 58 min
• 5 Systems Most Builders Wait Too Long to Fix · April 2, 2026 · 32 min
• 397 Why Builders Need to Rethink How We Build · March 29, 2026 · 1h 6m