398 How to Make Trade Shows Actually Pay Off

398 How to Make Trade Shows Actually Pay Off

From Modern Craftsman by Modern Craftsman

April 5, 2026 · 58 min · Episode 398

About this episode

Tyler discusses how builders can maximize their experience at trade shows with strategic planning.

Tyler recaps JLC Live and breaks down how builders can get a lot more out of trade shows by showing up with a plan. From vendor relationships and networking to partnerships, credibility, and content opportunities, this episode is all about turning a trade show into something that actually helps your business. Sign up for the Modern Craftsman Community: 👉🏻 MC Community Sign-up Sign up for the newsletter: Newsletter Sign-up ODL Website: https://www.odl.com Show Notes: 00:00 Don't Waste the Show 02:24 Why JLC Works 05:39 A Compressed Opportunity 10:21 Go In With a Plan 14:00 The People Behind the Product 17:18 Why This Helps the Business 23:59 Meeting ODL in Person 40:34 Other Booths Worth Seeing 47:39 Follow Up Matters 52:17 Get in the Community Video Version: https://youtu.be/b62-51VQfWI Partners: Andersen Windows Harnish Workwear Use code H1025 and get 10% off their H-label gear The Modern Craftsman : linktr.ee/moderncraftsmanpodcast Find Our Hosts : Nick Schiffer Tyler Grace Podcast Produced By: Motif Media

People in this episode

Host: Tyler

Topics covered

  • trade shows
  • networking
  • business strategy
  • vendor relationships
  • partnerships

Keywords

  • trade shows
  • networking
  • business growth
  • vendor relationships
  • JLC Live

Sponsors

Andersen Windows, Harnish Workwear

Mentioned in this episode

Organizations: Modern Craftsman, Motif Media

Places: JLC Live, ODL

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