
398 How to Make Trade Shows Actually Pay Off
From Modern Craftsman by Modern Craftsman
April 5, 2026 · 58 min · Episode 398
About this episode
Tyler discusses how builders can maximize their experience at trade shows with strategic planning.
Tyler recaps JLC Live and breaks down how builders can get a lot more out of trade shows by showing up with a plan. From vendor relationships and networking to partnerships, credibility, and content opportunities, this episode is all about turning a trade show into something that actually helps your business. Sign up for the Modern Craftsman Community: 👉🏻 MC Community Sign-up Sign up for the newsletter: Newsletter Sign-up ODL Website: https://www.odl.com Show Notes: 00:00 Don't Waste the Show 02:24 Why JLC Works 05:39 A Compressed Opportunity 10:21 Go In With a Plan 14:00 The People Behind the Product 17:18 Why This Helps the Business 23:59 Meeting ODL in Person 40:34 Other Booths Worth Seeing 47:39 Follow Up Matters 52:17 Get in the Community Video Version: https://youtu.be/b62-51VQfWI Partners: Andersen Windows Harnish Workwear Use code H1025 and get 10% off their H-label gear The Modern Craftsman : linktr.ee/moderncraftsmanpodcast Find Our Hosts : Nick Schiffer Tyler Grace Podcast Produced By: Motif Media
People in this episode
Host: Tyler
Topics covered
- trade shows
- networking
- business strategy
- vendor relationships
- partnerships
Keywords
- trade shows
- networking
- business growth
- vendor relationships
- JLC Live
Sponsors
Andersen Windows, Harnish Workwear
Mentioned in this episode
Organizations: Modern Craftsman, Motif Media
Places: JLC Live, ODL
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