How I'm Getting MSP Leads From Scratch (Full Strategy Reveal)
From MSP Heroes Podcast by Growth Generators by Growth Generators
April 24, 2026 · 22 min
About this episode
The episode reveals a comprehensive marketing strategy for generating leads for a new MSP from scratch.
Wondering how to get more leads for your MSP? In this video, I'm breaking down exactly what my marketing plan looks like for the brand new MSP I'm building from scratch. No fancy network, no inside knowledge, just a real strategy you can copy. I'll walk you through why content (both YouTube and blog posts) is the foundation of everything I'm doing, how I picked my niche of registered independent advisors here in Charlotte, and the simple office upgrade I made for only $150 that will help me look professional on camera. I also share why most MSPs stink at marketing and why that's actually GREAT news for you. Here's what we cover: Why content is king for MSP growth How to find your dream customer and their pain points Why you should pick a niche (and how to do it) My affordable content studio setup Why YouTube videos beat AI written blogs How to spy on your MSP competitors the right way Why you should join industry associations The real reason your tech stack doesn't matter yet If you're starting an MSP or trying to grow one, this is the honest playbook nobody else is sharing. The bar is so low in our space, and I'll prove it to you.
People in this episode
Host: Growth Generators
Topics covered
- MSP marketing
- lead generation
- content strategy
- niche selection
- YouTube vs blogs
- competitor analysis
- professional setup
Keywords
- MSP leads
- marketing plan
- content creation
- niche market
- YouTube videos
- affordable setup
- competitor spying
Mentioned in this episode
Organizations: MSP, YouTube, AI, industry associations
Places: Charlotte
More episodes of MSP Heroes Podcast by Growth Generators
- How I Helped an MSP 3x Their Rates (No Clients Lost) · May 15, 2026 · 16 min
- How Long Until Your First MSP Client (The Real Answer) · May 8, 2026 · 17 min
- I Lost a $2K Month MSP Deal This Week (Here's Why) · May 8, 2026 · 24 min
- The Hidden MSP Bottleneck Nobody Talks About · May 8, 2026 · 51 min
- The Best Clients for MSPs (And Why They Stay Forever) · May 8, 2026 · 21 min
- Unboxing the BCDR Appliance Shaking Up the MSP World · May 8, 2026 · 15 min
Explore listener stats, chart rankings, contacts and more on the MSP Heroes Podcast by Growth Generators podcast page.