MSP Heroes Podcast by Growth Generators

I went to MSP GeekCon 2026 and want to share the full experience with you. In this video I walk you through the event, the vendor hall, the sessions, and whether you should go in 2027 and beyond.I run Growth Generators, so I usually live in the sales and marketing world. But now that I own an MSP too, this event was the perfect blend of deep tech sessions, good refreshers, and an amazing community.I got to hang out with the teams at Huntress, Auvik, and TimeZest. I sat in on sessions from Kyle Christiansen, John Harden, and Ashley Piles. I had a great talk with Tom Lawrence (congrats on 400k subscribers, Tom). The breakouts, community tables, and Microsoft 365 labs let you pick your own path, which I loved.A quick note: this video is not sponsored. Auvik was kind enough to cover my ticket and dinner on Monday, so a big thank you to them. Their network mapping platform is a network engineer's dream if you want real visibility across your network.I had to fly home early on Tuesday for a family medical situation. Thankfully everything turned out okay. Huge thanks to every MSP Hero who came up and said hello. It means the world to me.If you are on the fence about going, my answer is simple. Go. I am already looking forward to 2027.

Most MSPs are using AI every day and still getting nowhere. The blog posts look the same. The cold emails get ignored. The marketing plans are too broad to act on. The problem is not the tool. It is the prompt.In this video, Harrison Baron from Growth Generators breaks down the exact reason AI keeps letting MSPs down and gives you a simple two-part formula to fix it today. You will learn how to give AI the context it actually needs, how to ask for specific answers instead of generic plans, and why shorter prompts are killing your results. Harrison also walks through live examples using ChatGPT to show how a small shift in how you prompt changes everything, from cold emails targeting dental practices to 30-day marketing plans for construction companies.If you have been sitting on the sidelines wondering why everyone else seems to be getting results from AI while you are not, this video will show you exactly what is missing. And if you want to go even deeper, grab the link below to watch the full AI webinar packed with prompts you can steal and use right away.

If you are guessing what to charge for your managed services, you are either leaving money on the table or losing deals. In this video, I break down exactly how to price your MSP services the right way using real numbers instead of copying what your competitors charge. I start with the foundation, which is knowing your actual costs. Your RMM, antivirus, email security, backup, Microsoft 365 licensing, and every other tool in your stack all add up to a floor number. If you charge at or below that number, you lose money. Then I walk through overhead costs like rent, insurance, admin, and onboarding time that also need to be factored in before you even think about profit. From there, I cover margins and why you should be aiming for around 50 percent gross margin on managed services. I also break down the different pricing models including per user, per device, and flat fee, and explain why per user pricing is the best fit for most MSPs under two million dollars in revenue. I show you how to build out good, better, and best pricing tiers so your clients can pick the package that fits them while your middle tier does the heavy lifting for your business. I also walk through how and when to raise your prices, why you should never discount to win deals, and the common mistakes I see MSPs make after thousands of conversations. If you want to plug in your own numbers and see exactly what you should charge, I built a free MSP pricing calculator you can grab from the link below. A premium version with onboarding cost calculations, dark mode, and deeper margin breakdowns is available inside MSP Heroes at growth-generators.com.Use Our Free Calculator: https://success.growth-generators.com...

Google My Business says verification takes 5 days. Mine took 6 weeks. In this video I walk you through the entire process of getting Google My Business approved for my MSP, Secure Wealth IT, and show you exactly what I did so you can avoid the headaches I went through.I cover the signage you need inside your office and outside on the building, the video verification process through their web portal, tips on what Google is actually looking for in that footage, and the small details that will get you approved or rejected. I also share the mistakes I made and what I would have done differently if I could start over.If you are building an MSP and want to get found locally, this is one of the first things you need to set up. Do not wait until you need it because the process takes way longer than you think.Want to learn more about marketing your MSP and generating leads? Head over to https://growth-generators.com and grab a copy of The MSP Growth Playbook.

Most people start an MSP by picking a name and figuring out the rest later. That's backwards.In this video, I'm pulling back the curtain on how I started Secure Wealth IT, a real MSP I launched in Charlotte, NC targeting financial advisors, RIAs, and broker dealers. This is episode one of a weekly series where I share exactly what I'm doing, what's working, and what I've seen other MSPs get wrong.Before I did anything else, I validated the market. I used ChatGPT to find my niche, figure out who had the most potential clients in my area, and narrow it down to a group I could actually win with. I'll show you the exact process I used so you can do the same thing no matter where you live or what industry you go after.From there I had to find the right business partner. I knew my strengths were sales and marketing, so I needed someone who could own the technical and operational side. I'll walk you through how I found that person, what I looked for, and why it made all the difference.Then came the name. Secure Wealth IT did not come from some brilliant creative moment. I'll tell you exactly how we landed on it and why it works for the market we serve.This is not theory. This is what we actually did, step by step, from scratch.If you are starting an MSP or thinking about it, start here. New episode every week.

Most MSP business reviews are terrible. Clients sit through a boring ticket recap, zone out, and start wondering if they even need you. That is exactly how you lose clients. In this video, I break down how to build a bulletproof QBR, ABR, or semiannual business review that keeps your clients around for 7 to 20 years. I cover who needs to be in the room, what to prep before you walk in, the exact agenda to follow, how to upsell without being pushy, and what to send after the meeting so nothing falls through the cracks. This is not about fancy graphs or long PowerPoints. It is about showing up as a true advisor and partner so your clients never question your value. If you are an MSP owner who wants to stop losing clients and start growing your recurring revenue, this video is for you. Check out the MSP Growth Playbook on Amazon and Audible. Try the free MSP pricing calculator or join MSP Heroes for the full paid version with proposals, onboarding calculators, sales comp tools, and more. Links below.

Most MSPs are selling cybersecurity completely wrong. Some overwhelm clients with dozens of tools and technical jargon, while others sell the bare minimum and still call it security. Both approaches lead to confused clients and weak protection. In this video, Harrison Baron breaks down what MSPs should actually include in a cybersecurity stack and what should not be sold as security. Instead of focusing on tools like EDR, DNS filtering, or conditional access, you will learn how to focus on what clients actually care about. They want to avoid getting hacked, losing data, or getting fined or shut down. Harrison explains the five core areas every MSP security offering should cover: identity protection, endpoint security, email security, backup and recovery, and monitoring and response. He also covers common mistakes MSPs make when building their security packages and how to explain cybersecurity in simple terms that business owners understand. If you want to simplify your cybersecurity offering, sell with more confidence, and build a stronger MSP security stack, this video will help you do exactly that.

Most MSPs lose money when they onboard new clients, and many do not even realize it. One of the biggest reasons is improper onboarding pricing. Many managed service providers either roll onboarding into their monthly fee, undercharge for the work involved, or skip charging for it entirely. The reality is onboarding requires a significant amount of time and effort. From network discovery and documentation to deploying your security stack and standardizing systems, it is a large project that should be priced accordingly.In this video, we break down exactly how MSPs should be thinking about onboarding and how to price it the right way so you stop losing money on new clients. We walk through what work should actually be included during onboarding, why many MSPs underestimate the true cost of that work, and a simple rule you can use to price onboarding properly. We also discuss when it might make sense to increase onboarding pricing for complex environments and when it may be reasonable to waive it for a simple deal.A strong onboarding process does more than just get the client set up. It sets expectations, helps standardize the environment, improves security, and reduces support tickets long term. When done correctly, onboarding can dramatically improve profitability and create a better experience for both you and your client.If you want to grow a more profitable MSP and avoid the common mistakes many providers make with onboarding, this video will give you a clear framework to follow.