Football wins, Telstra loses, Sam Kerr gets saucy
About this episode
The episode discusses Telstra's PR issues following a major network outage and other media topics.
Welcome to the latest episode of the Mumbrellacast, where we quiz the PM on his predilection for Aussie popettes. Actually, we discuss Telstra's biggest PR disaster since the hazy, lazy days of 2018; look at Oztam's decision to take the official TV ratings measurement system to tender after a quarter-century with Nielsen; debate whether the NRL deal is worth the $5.3 billion being paid; and take a look at new commercials from Square, Mazda, and Mutti. This week, Ben Willee from Spinach joins us, and we resist the urge to delve into why his initials contain more syllables than his entire name. "Don't spin a story that you think will make us feel happy.” That's Roy Morgan CEO Michele Levine's advice for Telstra's marketing folk, who failed to communicate promptly or properly after this week's catastrophic network outage. For a few dystopic hours on Wednesday morning, phone and internet access was unavailable to 25 million Telstra-connected devices around the country, which meant that many small businesses couldn't process card payments, trains ground to a halt, cars were locked in garages that were locked behind gates, traffic lights failed, people couldn't Uber, Milkrun, or make…
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