Great job, terrible results! Purpose Disruptors on advertising's heavy footprint
About this episode
Rob McFaul and James Greet discuss the mission of Purpose Disruptors in Australia and the impact of climate change on marketing.
Six years ago, Rob McFaul launched UK-based non-profit Purpose Disruptors with an aim to help the advertising and marketing industry move towards sustainability. Purpose Disruptors has just launched in Australia, with former OMD and Mindshare boss James Greet as its local boss. On this week's Mumbrellacast, Tim Burrowes speaks to McFaul and Greet about the non-profit's mission in Australia, and how changing the mindset around client briefs so they understand how climate change is impacting marketers, and how marketers are impacting climate change. Greet and McFaul said that most advertising clients aren't aware of the emissions impact their campaigns have on the environment. "Climate change and biodiversity loss isn't a future problem, it's right here, right now," Greet tells Burrowes. "It's a problem for businesses right here. All businesses are seeing a massive impact because of the impact of the climate crisis and biodiversity loss on their supply chains. That's happening now. Australians are feeling the impact of that through cost of living and increase in pricing on food and insurance and so forth. Which has to mean, if it's affecting consumers and all businesses now, it's…
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