You cannot spell radio without A and I

You cannot spell radio without A and I

July 16, 2026 · 34 min

About this episode

The episode discusses the impact of AI on the music industry and agency strategies, featuring a guest argument against selling AI platforms as a competitive advantage.

Welcome to the Mumbrellacast, now completely created with AI, auto-tune, monosodium glutamate, agent orange, and Styrofoam. This week, Prime Minister Anthony Albanese (or a very convincing robotic replacement) visited Sydney University where he announced he will establish an official Office of AI, which will be tasked with AI-related legislation, drafting new copyright protections, and basically saving the nation from digital invaders. Elsewhere on the podcast, we discuss how and why the most-played song on Australian radio over the past few weeks was (reportedly) created using AI; Vinne Schifferstein Vidal joins us to argue that agencies should not be selling AI platforms as a point of difference; and the heated debate is back -- and has very little to do with AI. We start the episode with Vinne's very solid argument that agencies are investing millions in AI platforms and marketing them as a competitive advantage … but there's a major hitch. She speaks with Hal Crawford about an issue that goes to the heart of agency strategy. And we remain on the absolute cutting-edge with news that '80s pop star Madonna has released her latest album, and she's back on the top of the…

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