About this episode

In this episode, Corinna Bench shares strategies for finding email topic ideas by focusing on relatable stories and everyday moments.

Ever sit down to write your weekly email… Cursor blinking. Brain dead. And you're thinking: "I KNOW I should email my list… but what on earth do I say this week?" In this episode, I'm pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don't start with "content ideas" at all! They start with stories hiding in plain sight. If writing your weekly email feels harder than it should, chances are you're looking in the wrong place for ideas. In this episode, I walk you through how to identify the central story of an email, and why leading with a simple, relatable story is often the difference between an email people skim… and one they actually look forward to opening. I share: How to think in parables, metaphors, and everyday object lessons Real examples of emails I've written that started with ordinary moments The creative prompts I use when my brain feels totally empty A simple habit that trains your eye to notice stories all week long (before you ever sit down to write) If you've ever thought, "I don't have anything interesting to say," this episode will change how you see your own life (and your email content) completely. Resources Mentioned In…

People in this episode

Host: Corinna Bench

Topics covered

• email marketing
• content creation
• storytelling
• writing prompts
• entrepreneurship

Keywords

• email ideas
• writing emails
• storytelling in emails
• email prompts
• content ideas

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