Experiential Marketing: How to Create Experiences That Convert with Heather Johnson

About this episode

Janice Hostager interviews Heather Johnson about effective strategies for small businesses at trade shows and in-person events.

In this episode, I sit down with Heather Johnson to talk about how trade shows and in-person events can actually work for small businesses. If you’ve ever felt overwhelmed by crowded booths or unsure how to stand out without being pushy, this conversation will give you a clearer way to approach it. We walk through what makes a booth memorable, how to create real conversations that build trust, and what to focus on before, during, and after an event. Heather also shares practical ways to gener...

People in this episode

Host: Janice Hostager

Guest: Heather Johnson

Topics covered

• experiential marketing
• trade shows
• in-person events
• small business
• building trust
• event strategy

Keywords

• experiential marketing
• trade shows
• small business
• event strategy
• building trust

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