LinkedIn: What Small Business Owners Need to Know with Colin Hirdman

About this episode

Janice Hostager interviews Colin Hirdman about leveraging LinkedIn as an effective sales tool for small business owners.

In this episode, I talk with Colin Hirdman about how to use LinkedIn as a real sales tool instead of just another platform to manage. We unpack why cold pitches fall flat and how education, consistency, and relationships create better results over time. This is a practical conversation about building momentum without adding pressure. We also walk through the habits that actually move the needle, from strengthening your profile to starting real conversations with the right people. Colin shares...

People in this episode

Host: Janice Hostager

Guest: Colin Hirdman

Topics covered

• LinkedIn marketing
• small business
• sales tools
• relationship building
• profile optimization

Keywords

• LinkedIn
• small business owners
• cold pitches
• sales strategies
• profile strengthening

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