
Why Handwritten Notes Still Win with David Wachs
From My Weekly Marketing by Janice Hostager
April 21, 2026 · 24 min · Season 1 · Episode 154
About this episode
David Wachs discusses the effectiveness of handwritten notes in marketing and their role in creating personal connections.
In this episode, I sit down with David Wachs to talk about a simple, overlooked way to stand out in a crowded marketing world. We explore why handwritten notes still work, even with so much automation, and how they can create a more personal connection that digital messages often miss. We also walk through where handwritten notes fit in your customer journey and how to use them without making them feel forced or salesy. David shares practical insights on what makes these messages memorable an...
People in this episode
Host: Janice Hostager
Guest: David Wachs
Topics covered
- handwritten notes
- marketing strategies
- customer connection
- personalization
- automation
Keywords
- handwritten notes
- marketing
- customer journey
- personal connection
- digital messages
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