How to Run Ads Without Burning Money with Skip Wilson
About this episode
Janice Hostager interviews Skip Wilson about effective advertising strategies that focus on specific offers and audiences.
In this episode, I sit down with Skip Wilson of Draft Advertising to talk about why clicks don’t always turn into customers. We break ads down to what actually matters: a specific offer for a specific audience that leads to a specific action. Instead of starting with platforms or trendy tactics, we focus on choosing the action first and building everything around that. We also explore why vague offers like “free consultations” often fall flat and how smaller, clearer entry points can lift con...
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