The 5 Forces of Negotiation Leverage: Blake McDaniel

About this episode

In this episode, John Lowry interviews Blake McDaniel about the key forces that determine negotiation leverage.

Need help with a negotiation? Text us and we'll feature your question on the show. What really determines who wins a negotiation? In this episode of Negotiation Made Simple, John Lowry sits down with veteran talent agent Blake McDaniel, who has spent decades negotiating deals for some of the biggest names in entertainment, including Alabama, Run-DMC, and many others. Through years of high-stakes dealmaking, Blake discovered that great negotiations aren’t just about persuasion or tactics—they’...

People in this episode

Host: John Lowry

Guest: Blake McDaniel

Topics covered

• negotiation
• leverage
• entertainment
• dealmaking
• persuasion

Keywords

• negotiation
• leverage
• Blake McDaniel
• entertainment deals
• persuasion tactics

Mentioned in this episode

Organizations: Alabama, Run-DMC

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