AI Won't Kill Your Real Estate Business, But Ignoring Your Leads Will
About this episode
The episode discusses the role of AI in real estate and emphasizes the importance of lead generation over automation.
AI is the loudest conversation in real estate right now, and most agents are handling it wrong. Some are panicking. Some are pretending it doesn't exist. And a whole lot are burning their best money-making hours building automations instead of talking to buyers and sellers. On this episode, Chris Bowers, Nolan Rucker, and I get honest about where AI actually fits in your business today. We've seen this movie before. A decade ago, everyone swore Zillow would put agents out of business. Before that, the old guard mocked us for embracing social media. Both times, the agents who kept selling while they learned the new tool lapped everyone else. That's the play here too. In this episode: Why AI belongs in your "second shift" and your prime hours still belong to lead generation The Zillow panic, the social media wave, and what both taught us about betting on new technology Real agents closing real deals with AI right now, including one agent's 11 closings in 10 months from AI-driven leads The danger of outsourcing your thinking, and why your clients are already negotiating with you through a chatbot How to decide between hiring a VA and building with AI, starting with writing down the…
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