He Sent 100,000,000 Cold Emails: Here’s What Everyone Gets Wrong | Kevin Downey
About this episode
Matt Haycox interviews Kevin Downey about the importance of measuring replies in cold emailing.
Cold email isn’t dead — most people are just doing it wrong. In this episode, Matt Haycox sits down with Kevin Downey, founder of a recruitment business specialising in sales hires and business development, and a guy who’s sent 100–110 million B2B cold emails for clients over 8 years. His rule is simple: stop measuring opens and clicks, measure replies, because replies tell you if your targeting and offer are working. What you’ll learn: Why replies are the only metric that matters in co...
People in this episode
Host: Matt Haycox
Guest: Kevin Downey
Topics covered
- cold emailing
- B2B sales
- business development
- metrics
- entrepreneurship
Keywords
- cold email
- B2B
- sales hires
- business development
- replies
- metrics
Mentioned in this episode
Organizations: recruitment business
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