He Sent 100,000,000 Cold Emails: Here’s What Everyone Gets Wrong | Kevin Downey

About this episode

Matt Haycox interviews Kevin Downey about the importance of measuring replies in cold emailing.

Cold email isn’t dead — most people are just doing it wrong. In this episode, Matt Haycox sits down with Kevin Downey, founder of a recruitment business specialising in sales hires and business development, and a guy who’s sent 100–110 million B2B cold emails for clients over 8 years. His rule is simple: stop measuring opens and clicks, measure replies, because replies tell you if your targeting and offer are working. What you’ll learn: Why replies are the only metric that matters in co...

People in this episode

Host: Matt Haycox

Guest: Kevin Downey

Topics covered

• cold emailing
• B2B sales
• business development
• metrics
• entrepreneurship

Keywords

• cold email
• B2B
• sales hires
• business development
• replies
• metrics

Mentioned in this episode

Organizations: recruitment business

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