The Diary of a CEO Ads Guy: How to Scale with Meta | Tom Lewis
About this episode
Matt Haycox interviews Tom Lewis about the importance of creativity in paid advertising and how to effectively scale with Meta.
Most founders treat paid ads like a targeting game. Tom Lewis says it’s a creative + story + data loop, and if your ads look like everyone else’s, you’re in a race to the bottom. In this episode, Matt Haycox sits down with Tom Lewis, advertising performance partner and co-founder of Metastat, who worked with The Diary of a CEO as a client and later became business partners with Steven Bartlett. Key takeaways: Why creative beats targeting (let the algorithm work) How sto...
People in this episode
Host: Matt Haycox
Guest: Tom Lewis
Topics covered
- paid advertising
- creative strategy
- data analysis
- entrepreneurship
- business partnerships
Keywords
- paid ads
- targeting
- creative
- storytelling
- data loop
- advertising performance
Mentioned in this episode
Organizations: Metastat, The Diary of a CEO
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