Six Bridges of Trust: Why Your Prospects Aren't Buying (And It's Not Your Script)

Six Bridges of Trust: Why Your Prospects Aren't Buying (And It's Not Your Script)

April 1, 2026 · 25 min

About this episode

Matt Haycox discusses the importance of building trust with prospects to improve sales outcomes.

A No Bollocks business lesson on building the kind of trust that closes deals before you even open your mouth. If people are hearing your pitch, watching your content, or jumping on your calls, but still not buying; you don't have a sales problem, you have a trust problem. In this No Bollocks business lesson, Matt breaks down the Six Bridges of Trust: the psychological framework that moves a prospect from suspicious stranger to committed client, without pressure tactics, closing scripts, or c...

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Host: Matt Haycox

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