How unpredictable rewards keep you hooked to addictive sites & toxic relationships

How unpredictable rewards keep you hooked to addictive sites & toxic relationships

January 29, 2026 · 9 min

About this episode

This episode explores how unpredictable rewards in various systems keep individuals hooked and discusses the neuroscience behind it.

In this episode, we'll peek at how intermittent rewards are used in systems like slot machines, social media, and toxic relationships to keep you hooked. We'll talk about the neuroscience behind variable reward and why unpredictable rewards are more addictive than consistent ones. We'll also cover how this shows up in dating apps, workplace dynamics, and your phone habits, and how mindfulness can help! . . . oh hi & welcome to “Not Entirely Unlike Tea” – i’m christine collins & togeth...

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