CPO Stories: Nick Kenn - Winmau

About this episode

Nick Kenn discusses his role in transforming Winmau and the challenges of digitizing a traditional sport.

On this episode, I speak with Nick Kenn, interim Chief Product Officer at Winmau, the world's leading darts brand. Nick's career spans companies such as Betfair and Redbubble, and he now operates in interim and advisory product leadership roles across private equity and venture-backed businesses. He's now on a mission to hit the bullseye and revolutionise a traditional sport with a new, fully digital experience. We cover a lot, including: Digitising a traditional sport – Building a connected darts experience requires blending physical play with digital layers like tracking, stats, and online competition without losing the tactile essence of the game Balancing heritage and innovation – Introducing new product experiences in a 100-year-old brand demands careful alignment between modern features and long-standing identity AI as a pragmatic tool – Rather than chasing trends, AI is applied where it adds clear value, such as computer vision for scoring and an AI referee for dispute resolution Focus over experimentation – In a high-pressure delivery environment, prioritisation matters more than exploring every new technology or idea Building inside a non-digital organisation –…

People in this episode

Host: One Knight in Product

Guest: Nick Kenn

Topics covered

• digitizing sports
• product innovation
• AI in product development
• balancing heritage and modernity
• manufacturing challenges
• digital experience

Keywords

• darts
• digital experience
• product leadership
• AI
• manufacturing
• innovation
• heritage

Mentioned in this episode

Organizations: Winmau, Betfair, Redbubble

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