
The State of B2B Product Management (with me, Saeed Khan and guest host Janna Bastow)
From One Knight in Product by One Knight in Product
April 2, 2026 · 1h 7m · Season 1 · Episode 268
About this episode
The episode discusses key findings from the research report 'The State of B2B Product Management' with insights from Saeed Khan and guest host Janna Bastow.
On this episode, we try something a little different. ProdPad and Mind the Product co-founder Janna Bastow joins as guest host to interview me and Saeed Khan about our recently released research report "The State of B2B Product Management". We go deep on the key findings of the report and what to do about them. Episode highlights The sales-led roadmap reality - In many B2B organisations, roadmap ownership effectively sits with sales, driven by short-term revenue pressures rather than long-term strategy Customers vs markets tension - Product teams often fail to shift from building for individual customers to designing for scalable market opportunities The leadership perception gap - A stark ~50-point disconnect exists between how leaders assess themselves and how their teams experience them, pointing to either deluded leaders, poor communication or unreasonable IC expectations Lack of strategic foundations - Weak or absent vision and objectives create a vacuum where every deal feels equally valid Product leaders as system designers - Leaders must take responsibility for shaping environments where good product work is actually possible Discovery isn't just external - Product teams…
People in this episode
Host: Janna Bastow
Guest: Saeed Khan
Topics covered
- B2B Product Management
- Product Strategy
- Sales and Roadmap
- Leadership Perception
- Internal Discovery
- AI in Product Management
Keywords
- B2B
- Product Management
- Research Report
- Sales Roadmap
- Leadership
- AI
- Internal Discovery
Mentioned in this episode
Organizations: ProdPad, Mind the Product
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