#56: Benchmarks, Brightspots, & Beef

About this episode

Jen Barkan and Amanda Martin discuss 2025 year end benchmarks and strategies for success in online sales for 2026.

Host Jen Barkan and DYC Online Sales Coach Amanda Martin dig into the 2025 year end benchmarks on this episode! Jen and Amanda discuss how steady conversion rates and strong online sales performances that prioritize personalization, disciplined prospecting, and strong relationships with onsite teams will drive success in 2026. Housekeeping Online Sales Academy – April 1-3, 2026: Registration is open! Ideal for new OSCs or anyone ready to sharpen foundational skills TITO SHOUTOUT Kelly Rushin at Berks Homes - Coming in HOT in 2026 with the highest number of appointments and sales than any month in 2025, a 66% contribution, and a 22% aged lead-to-appointment prospecting number. Key Takeaways Year End Benchmarks: Overall leads were down but conversions stayed steady 2026 Focus Points for Excellence: Personalization, Prospecting, and Partnerships Qualification > Convenience: Self-scheduling tools remove the human touch and hurt conversion quality Skills Check You should be tracking your lag time from your lead create date to the appointment date, and track lag time from the appointment date to the sale.

People in this episode

Host: Jen Barkan

Guest: Amanda Martin

Topics covered

• benchmarks
• online sales
• conversion rates
• personalization
• prospecting
• relationships

Keywords

• benchmarks
• online sales
• conversion rates
• personalization
• prospecting
• sales performance
• lead tracking

Mentioned in this episode

Organizations: DYC Online Sales Academy

More episodes of Online People Talking with Jen Barkan

• #63: Mid Year Gut Check · June 9, 2026 · 32 min
• #62: Going Beyond the Screen · May 26, 2026 · 42 min
• #61: Q1 Benchmarks · May 12, 2026 · 17 min
• #60: Personal Time Management · April 28, 2026 · 36 min
• #59: Managing Your Day · April 14, 2026 · 45 min
• #58: The Online Sales Manifesto · March 24, 2026 · 38 min