#58: The Online Sales Manifesto

#58: The Online Sales Manifesto

From Online People Talking with Jen Barkan by Jen Barkan

March 24, 2026 · 38 min

About this episode

Jen Barkan discusses essential strategies for online sales with coach Melissa Fort.

Host Jen Barkan is joined by Online Sales Coach Melissa Fort to talk about the non-negotiables in online sales, from capturing leads to connecting with your on-site team. Housekeeping Online Sales Academy – April 1-3, 2026: It’s not too late to join! Ideal for new OSCs or anyone that wants to level up their online sales. TITO SHOUTOUT Jennifer Thilmany with Hartizen Homes - Brand new to the role, just went through her training, and she's kicking butt and taking names. Appointments and sales are flowing! Congrats Jennifer! The Online Sales Manifesto Notes All new interest flows through online sales. Start with your website - CTAs - one voice - creating a better mousetrap will lead to higher conversion and better data integrity. For example: Web leads, signage, calls, Zillow, BDX, developer, realtors, Self Tour. Right size your program - one OSC manages 150-200 new leads/month. Take into account coming soon as well. Position the OSC as an extension of the sales team and it should be a performance-based role. Lean into speed to lead. Personalize the first email, text, and call with the community of interest and address any questions that came in the inquiry. Auto response doesn’t…

People in this episode

Host: Jen Barkan

Guest: Melissa Fort

Topics covered

  • online sales
  • lead generation
  • sales coaching
  • marketing strategies
  • business development

Keywords

  • online sales
  • lead capture
  • sales process
  • conversion rates
  • customer engagement

Mentioned in this episode

Organizations: Hartizen Homes

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