About this episode

Will Nitze and Jess Greenwood discuss IQBAR's growth journey from Kickstarter to a major retail player.

“You are not trying if you’re not getting sued.” How did IQBAR go from a $90k Kickstarter to a nine-figure retail, DTC, and Amazon giant? Will Nitze (Founder & CEO) and Jessica Greenwood (CMO) join Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Simple Modern). This is the product launch strategy and CPG marketing playbook they wish existed when they started. Will and Jessica detail their early tactics and walk through every funding round: from $625K at a $4M valuation to $5.5M at $50M. They doubled revenue every year for eight years, kept the team at 15 people, and never dropped below 50% ownership. Mike and Matt close on what killed dozens of competing bar brands in 2022 and why IQ BAR survived. Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth . Or launch your ads today with our exclusive link: http://applovin.com/9operators .

People in this episode

Host: Matt Bertulli

Guests: Will Nitze, Jess Greenwood

Topics covered

• business growth
• product launch strategy
• CPG marketing
• funding rounds
• entrepreneurship
• retail strategy

Keywords

• IQBAR
• Kickstarter
• funding
• revenue growth
• marketing strategy
• DTC
• Amazon

Sponsors

AppLovin

Mentioned in this episode

Organizations: IQBAR, Pela Case, Lomi, Simple Modern

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