About this episode

Sunil Agrawal discusses his journey in building a $450 million jewelry brand and his innovative approach to live shopping.

“I feel this is bigger than dot com.” How does a $450 million publicly traded jewelry brand build a live shopping empire that predates TikTok by nearly two decades? Sunil Agrawal (Founder, ShopLC & VGL Group) sits down with Matt Bertulli (CEO, Pela Case and Lomi) and Katy Mimari (CEO, Caden Lane) to pull back the curtain on 46 years of building one of the most vertically integrated businesses in the world. He started as a gemstone lapidary and grew six retail brands without ever once considering an exit. Sunil runs a live shopping operation most DTC operators have never seen. He launches 100 new products every day. His top customers generate $20,000 in lifetime value. He fired his robots when the ROI math didn’t hold. He moved four brands to Shopify in five months because AI did most of the coding. And he still measures the business not in dollars but in meals delivered. Operators Titans is brought to you by AppLovin and Fulfil. Fulfil: The ERP built specifically for DTC and ecommerce brands, integrated with over 400 3PLs so your inventory, purchasing, and financials never fall out of sync. Ridge runs its entire operation on it. See why here: https://9ops.co/fulfil AppLovin…

People in this episode

Guests: Sunil Agrawal, Matt Bertulli, Katy Mimari

Topics covered

• live shopping
• DTC operations
• entrepreneurship
• retail brands
• business growth

Keywords

• live shopping
• DTC
• retail
• entrepreneurship
• business strategy
• product launch
• AI coding

Sponsors

AppLovin, Fulfil

Mentioned in this episode

Organizations: ShopLC, VGL Group, Pela Case, Caden Lane

Places: four countries

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