From $500K to $22K: Rebranding, AI, and the New Rules of Growth with Michael Yehoshua
About this episode
Michael Yehoshua discusses the drastic decision to overhaul a $500K rebrand into a $22K project and the insights gained from customer feedback.
Text us your thoughts on the episode or the show! What happens when you throw out a nearly finished $500K rebrand… and rebuild it in two months for $22K? In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marketing leaders would never make and why it worked. Michael walked into an 18-month rebrand that looked polished on the surface but was fundamentally disconnected from real customer insight. Instead of finishing ...
More episodes of Ops Cast
- The Dirty Little Secret of AI in Marketing Ops With David York
- From Marketing Spend to Business Strategy with Ondar Tarlow
- Stop Performing at Work And Start Rehearsing With Kira Troilo
- From Marketing to RevOps - What It Actually Takes to Build It From Scratch with Chelsea Gill
- You’re Ignoring 25% of Your Audience - And Ops Owns It with Mike Barton
- The AI Gold Rush Problem: Big Investment, Unclear ROI with Naomi Liu and Mike Rizzo
Explore listener stats, chart rankings, contacts and more on the Ops Cast podcast page.