You’re Ignoring 25% of Your Audience - And Ops Owns It with Mike Barton

About this episode

The episode discusses the importance of viewing digital accessibility as a strategic advantage rather than just a compliance issue.

Text us your thoughts on the episode or the show! In today’s episode of Ops Cast by MarketingOps.com, we’re breaking the misconception that digital accessibility is just a compliance issue. Instead, we’re exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth. Our guest is Mike Barton, the leader of Corporate Communications and Content Marketing at AudioEye. He shares how accessibility isn’t jus...

People in this episode

Host: MarketingOps.com

Guest: Mike Barton

Topics covered

• digital accessibility
• customer experience
• strategic advantage
• performance
• sustained growth

Keywords

• digital accessibility
• customer experience
• strategic advantage
• performance
• sustained growth

Mentioned in this episode

Organizations: AudioEye, MarketingOps.com

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