You’re Ignoring 25% of Your Audience - And Ops Owns It with Mike Barton

You’re Ignoring 25% of Your Audience - And Ops Owns It with Mike Barton

April 27, 2026 · 49 min · Season 1 · Episode 232

About this episode

The episode discusses the importance of viewing digital accessibility as a strategic advantage rather than just a compliance issue.

Text us your thoughts on the episode or the show! In today’s episode of Ops Cast by MarketingOps.com, we’re breaking the misconception that digital accessibility is just a compliance issue. Instead, we’re exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth. Our guest is Mike Barton, the leader of Corporate Communications and Content Marketing at AudioEye. He shares how accessibility isn’t jus...

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